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AriZona’s All City uses street art for green tea
AriZona Beverages, best known for its ready to drink teas, has added All City NRG to its line of green-tea-based energy drinks.
*AriZona Beverages, best known for its ready to drink teas, has added All City NRG to its line of green tea based energy drinks. A non-carbonated balanced blend of vitamins, minerals and herbs, it contains no preservatives, no artificial colours and no artificial flavours. *
Combining green tea with pomegranate; All City NRG is the fourth addition to the Company’s Green Tea Energy line. The product is being test marketed in New York, Florida and Chicago, with plans to distribute nationally after January.
Sold in a 16oz can, each case will include three separate can designs. “We call the cans our subway series,” explained AriZona Creative Director Wes Vultaggio. “The art is a form of expression that captures the creativity, imagination and energy of the urban lifestyle. Since AriZona originated in Brooklyn, we thought we would pay tribute to the passion and originality of these artists with our own street art design on the can and with a bold energy-infused beverage.” Vincent “Factone” Ficarra, an acclaimed urban artist, of Mpire Creative, New York, designed the cans. “Going All City means going all out,” continued Vultaggio. “And we’re going all out with this product!”
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