Arla Foods brand Castello has launched a new TV advertising campaign in the UK to ‘bring to life’ the experience of eating its cheeses.
The £1.2 million Sensations campaign aims to explore the tastes and textures of cheeses such as Tickler, Creamy Blue and Pineapple Halo.
In the advert, the viewer travels through a range of experiences with a central character, with the journey acting as a metaphor for the sensations consumers experience with Castello cheeses.
The TV ad, which will be aired throughout July and August, kicks off Castello brand activity across social media, as well as partnerships with AOL and the Great Yorkshire Show.
Arla Foods is a global co-operative owned by 12,000 dairy farmers with around 500 of them British.
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