The Castello Pop Up shop has arrived in Commercial Street in London for a seven-week tenure, to build on the success of the brand in the UK and boost awareness and appreciation of Castello cheese among UK consumers.
Special events during the seven-week occupancy include:
A ‘perfect pairings’ bar will serve combinations of cheese, drinks and nibbles every Thursday, Friday and Saturday.
“This is a very exciting campaign for Castello, and with more than 30 different varieties of cheese available to taste and buy, it promises to be an immersive 360° cheese experience like no other,” said Castello brand manager Julian Merritt. “Some of the cheese pairings are out of this world, like Castello Creamy Blue with Black Cherry and Dark Chocolate.
“The Castello range has been extremely successful in the UK over recent years and we want to build on that success to reach even more cheese lovers across the UK. I would urge people to pop in when they’re next in London and enjoy the experience.”
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