In contrast, volume growth will be negative as the sector sees a CAGR decline of -0.9% in the same period. This shows that Canadian consumers are adopting a ‘less of the best’ approach in their ice cream consumption, as they are prepared to pay more for less volume if the quality of the product is worth it.
Take Home Ice Cream led the sector for 2012, with spectacular shares of 60.1% value and 70.9% volume. However, Impulse Ice Cream had the lowest share at 18.4% and 7.3% value and volume share respectively for the same year.
The volume decline of the sector as a whole for 2012 to 2017 comes a result of the volume decline of Take Home Ice Cream, which will display a CAGR of -1.3%. This will be offset with the volume growth of both Artisanal Ice Cream and Impulse Ice Cream over the next five years, both of which will have positive CAGR’s of 0.2% each.
Artisanal Ice Cream will show the most growth in terms of value to 2017, with a CAGR of 2.6%. Take Home Ice Cream will demonstrate a slightly smaller CAGR of 2.4%, with Impulse Ice Cream coming up behind, at a CAGR of 2.1%.
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