Asahi Soft Drinks acquires Rokko mineral water

Asahi Soft Drinks, a subsidiary of Asahi Breweries, has entered into a business purchase agreement with House Foods Corporation to acquire the Rokko no Oishii Mizu branded mineral water business.

Asahi Soft Drinks expects that closing of the transaction will occur at the end of May 2010 and that it will start producing Rokko no Oishii Mizu from June 2010, and start its sale, marketing and distribution from July 2010.

From 2004, Asahi Soft Drinks has produced and sold Asahi Fujisan-no Vanadium Ten-Nen-Sui, widely accepted by customers as a high value-added mineral water. In 2009, its sales volume reached 6.34m cases and claimed approximately a 3% share of the market.

Source: Asahi Breweries