Assure Water has confirmed a new US distribution agreement with UNFI distributors who serves Over 17,000 customers nationally.
Assure vice president and co-founder, Chuck Miller, said: "We are thrilled to be a part of United Natural Foods (UNFI) and their range of specialty gourmet foods. This is an exciting step for our company and we look forward to expanding our market presence and growing sales as we prepare to grow our distribution nationally as well as internationally.
"We also feel that Assure will be a strong player in foodservice and retail and UNFI is very strong in that channel of business that gives Assure Water a competitive advantage."
Assure Water brings an entirely new category to an already crowded beverage industry by delivering their products in innovative pouches with sports caps for portability and convenience, the company said.
Each flavour of Assure Water has a function and a purpose. All flavours are sweetened with organic Agave berry and each package contains 60kcals and is Kosher certified.
Source: Assure Water
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