Atkins has introduced a resealable packaging format to its ready-to-drink cartons, a first for the diet sector. The low-carb, low-sugar RTD shakes, which span the Day Break and Advantage ranges, now feature a resealable cap.
"We predict that the new packaging will encourage uplift in sales as consumers take advantage of the benefits of the new format cartons, which are more convenient for busy lifestyles," said Peter Valentine, managing director of Atkins UK.
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