I’m told the audiences were high, with 1.4m watching the first episode on bottled water. The other two editions were on cereals a week ago and yogurt yesterday.
The main reaction I’ve had so far has been about a fairer balance than other broadcasts, as well as good storylines, but I would certainly be interested to hear more.
Please do post any comments you may wish to add.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
© FoodBev Media Ltd 2024