Lion Nathan National Foods, the Australian dairy and drinks company, is to remove the substance 'permeate' from its milk.
As a result, shoppers across Australia will be able to choose milk that is as close to how it is on farm as possible.
Responding to consumer demand for purer, simpler and less processed food that comes from local sources in Australia’s western and southern states and Dairy Farmers in the eastern states are two of Australia’s milk brands to provide fresh milk that’s less processed from 1 July.
The latest research into the nation’s attitudes to food quality highlighted that nine out of 10 Australians who check for additives and preservatives and the level of processing a product has undergone would choose a less-processed option if available.
Libby Hay, external relations director, Lion, said: “We looked at our manufacturing process and realised that adding permeate was not essential, so it was an easy decision to remove it from our milk.
“By not using permeate, the natural seasonal variations in protein will flow through into our rich, creamy milk, providing a product that is the purest quality milk.”
Source: Lion Nathan National Foods
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend