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Autogrill and Starbucks extend partnership in Europe
Autogrill Group and Starbucks Coffee Company, which started their cooperation in the US in 1991, have extended their global partnership to develop new business in Europe.
Autogrill will start operating Starbucks stores at its select points of sale in France this year. The first stores will be located in Paris, in high-speed railway stations, a channel of strategic importance. Later this year, two stores will open in Marseille Airport in Halls 1 and 4.
In the Netherlands, Autogrill will introduce the Starbucks brand on motorways with the first openings in AC sites in De Meern and Meerkerk.
Autogrill currently operates around 370 Starbucks (352 in North America and 15 in Europe) with operations that generated revenues of more than US$450m in 2010.
Starbucks confirms its intention to continue its international expansion in the increasingly important travel channel with the support of its long-term partner Autogrill.
Source: Starbucks
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