Avery Dennison Aqua Proof film label for wine and spirits

Avery Dennison has launched a film label material in Europe to address the challenges faced by wine and spirit producers who need a premium brand image to survive intact during long periods of ice bucket immersion.

Avery Dennison Aqua Proof offers the look and feel of a conventional premium paper label, with the improved performance of a film.

Converters see the material as an important new option for raising their customers’ perception of product value.

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