The agreement calls for approximately 50 Baskin-Robbins restaurants to be opened in that country over the next several years. The first three stores under the agreement open this week in Ho Chi Minh City.
The new, three-story restaurant in Ho Chi Minh City features Baskin-Robbins’ new international store design, which includes lounge-style seating, iconic ‘pink spoon’ door handles and textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modelling ice cream cakes and sundaes.
With the opening in Vietnam, Baskin-Robbins now has over 6,600 locations in nearly 50 countries.
In addition to the shop’s new look and feel, Baskin-Robbins will also adapt its menu to the Vietnamese palate. The brand will offer traditional American favourites such as Mint Chocolate Chip and Jamoca Almond Fudge, while also offering traditional Southeast Asian flavours such as Green Tea and Mango Mania.
Source: Baskin-Robbins
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