Baskin-Robbins plans to greatly expand the brand’s presence in the UK.
The firm is looking to nearly double its number of locations in the UK with the addition of 80 new free-standing restaurants over the next three years, in the process creating up to 400 new full and part-time jobs.
“Baskin-Robbins takes pride in delighting guests the world over with its rich library of ice cream flavours and wide array of frozen treats,” said Nigel Travis, CEO of Dunkin’ Brands.
“With the development of these additional restaurants, even more ice cream lovers across the UK will be able to enjoy our premium ice cream, ice cream cakes and frozen beverages, all served in a fun environment and at a great value.”
Baskin-Robbins currently has almost 100 locations in the UK, including free-standing restaurants as well as concession locations in other shops and movie theatres.
On a worldwide basis, Baskin-Robbins has more than 6,700 locations in nearly 50 countries around the world.
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