Coley Porter Bell has worked with Beefeater to create the proposition, name and packaging for a brand new hand-crafted gin called Burrough's Reserve.
It has been created in homage to Beefeater founder and entrepreneur James Burrough. The gin is produced by Beefeater's master distiller Desmond Payne using the original Beefeater recipe from the 1860s, and is distilled by hand using Burrough's original copper 'Still Number 12'.
Stuart Humm, creative director at Coley Porter Bell, said. "We are exceptionally proud to have produced this beautiful packaging for Burrough's Reserve, a product that breaks new ground in the world of gin.
"We wanted to create something that balances the ultra-premium codes often found in dark spirits, for example hand-craftsmanship and cues of discernment and status, with the world of gin and Beefeater. We set out to create a new category and to appeal to free thinkers who aren't bound by convention. To this end, we have fully achieved our aim."
Launching in Spain next month, Burrough's Reserve will continue to roll out into key global markets, including the UK (also from June) and the US from October 2013, and will be exclusively available from select bars and drinks boutiques.
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