EFBW represents European natural mineral and spring water producers.
The EFBW Award 2014, which seeks to identify creativity and reward best practice in communication – and in particular the use of social media – by EFBW National Association members, was supported by FoodBev Media.
Entries in the EFBW Award 2014 were received from:
The winning entry was from the Belgium association FIEB-VIWF, with its ‘Water is Good For You’ website and Facebook page, plus its ‘FreshNews’ newsletter.
On selecting the FIEB-VIWF entry as the winner, the judging panel said:
Accepting the award, FIEB-VIWF secretary general David Marquenie said: “FIEB-VIWF is very pleased to receive this award. This illustrates that relatively small associations with a limited budget can communicate about the importance of hydration with focused actions. And thanks to the new platform developed by EFBW, the sharing of good practices between national associations has been made easier. This will enable us to develop our communication on hydration even further.”
EFBW secretary general Patricia Fosselard said: “It is good to once again see the creativity displayed by EFBW national associations in promoting the vital economic and environmental role played by the natural mineral and spring water producers, and the benefits of healthy hydration – to NGOs, governments, the media and, of course, to consumers. The 2014 EFBW Award celebrated these actions and should be a source of inspiration to others, both in Europe and internationally.”
Presenting the entries and announcing the winner, FoodBev Media group editorial director Bill Bruce said: “FoodBev Media has worked closely with EFBW and its National Associations for many years and published many of the industry’s success stories on FoodBev.com and in Beverage Innovation magazine. We are delighted to have worked with EFBW in delivering this awards scheme.
“The range of entries demonstrates creativity across the National Associations in promoting all that’s good about the bottled water industry, from essential health and hydration messages to highlighting best practice in environmental responsibility.”
Source: EFBW/FoodBev Media
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