Bell’s whisky has rolled out a £1.5 million marketing campaign to drive consumer awareness in the run-up to the festive season.
Starring comedian Matt Berry, the duo of light-hearted adverts make fun of early Christmas advertising and will feature across TV, out-of-home, YouTube, social media and digital platforms, with further support from the hashtag #WhattheBells.
The Rings True campaign will seek to encourage retailers to stock up on Bell’s blended Scotch whisky and amplify profit opportunity during the Christmas period.
Brand owner Diageo hopes that it well Bell’s build on its 22.4% share of the blended Scotch whisky market.
Bell’s brand manager Lauren Popplewell said: “By capturing the playful personality behind Bell’s whisky, the new campaign will build further brand love for Bell’s, giving consumers an additional reason to purchase when choosing a blenched Scotch whisky. Bell’s already has significant standout on shelf, and with this ATL driving excitement and mass awareness in the run up to Christmas, it is a must stock for retailers looking to capitalise on its sales opportunity.”
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