From April, every Belvedere 175cl bottle will now come with a single-use LED encased in waterproof plastic that will light up the bottle when switched on.
The illuminated design was previously only available on 3-litre bottles and above.
Nick Ambridge, senior brand manager Belvedere Vodka, said: “Belvedere Vodka is continuing to showcase its ability to inject excitement and edge into the night with the new illuminated 175cl bottle and offer on-trade customers another way to help stimulate sales.
“The bottle not only looks great in the bottle parade, but also in the ice buckets, and we think this is going to be a must-have item on the nightclub scene.”
The Belvedere illuminated 175cl bottle is available from on-trade locations. It’s also available at selected retailers with an RRP of £84.99.
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