The competition encourages entrants to put their business ideas forward for the chance to scoop a €10,000 cash prize, mentoring from Ashoka and the opportunity to see their name on tubs of Ben & Jerry’s ice cream.
Ben & Jerry’s embarks on its European search to uncover the brightest young minds that can create a business embracing the ice cream pioneer’s philosophy of giving back to the community. Successful entrants will have to pitch their business idea to a panel of industry leaders – including Ben & Jerry’s co-founder Jerry Greenfield, as well as representatives from Ashoka, VSO and the Fairtrade Foundation.
Ben & Jerry’s believe that as businesses grow they should share their prosperity as responsible community members, and are looking for entrepreneurs that share that vision.
Ilaria Ida’, Ben & Jerry’s European social mission manager, said: “Join Our Core is about driving positive change that could help individuals around the world. We would love to see more socially-minded start-ups making a difference and showing that values-led businesses can prosper even in tough economic times.”
Source: Ben & Jerry’s
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