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Ben & Jerry’s franchisees help communities in the Bahamas
Over 200 Ben & Jerry’s franchisees, managers, staff and friends gathered to help rehabilitate two separate underserved recreational areas for children while in the Bahamas for their annual Global Franchise Meeting.
Working with the US Embassy to coordinate logistics, Ben & Jerry’s chose two project locations: Father Marshall Cooper Park, a popular but run-down commons, and the Woodcock Primary School, a public institution that serves over 400 children which previously had no playground equipment.
The group working at Father Marshall Cooper Park focused on picking up trash, repairing and painting old playground equipment, spreading sand in the play areas, and painting a perimeter wall and doing some neighbourhood clean-up.
Similarly, the group working at Woodcock Primary School spread sand, landscaped, gave several spaces a fresh coat of paint, and installed new playground equipment donated by Ben & Jerry’s and the Atlantis Paradise Island Resort.
The staff returned to the Atlantis Paradise Island Resort to discuss the newest 2012 flavours, marketing, and social mission programmes, as well as to award those best in class performers of 2011.
Source: Ben & Jerry’s
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