2015 saw visually appealing, eco-friendly and functional creations, dynamic revamps and modern interpretations of nostalgic classics in the best packaging design category. Original designs stand out while effectively communicating ingredients and health benefits.
As part of a distinctively rising trend, dairy packaging welcomed beauty and fashion trends into the food and beverage sector. Kerrygold has collaborated with Irish fashion designer Orla Kiely for a limited edition packaging design, featuring the designer’s signature floral pattern in a colour palette of faun, green and shades of cream to reflect the Irish meadow, while Remeo Gelato PETG has vamped up the classic ice-cream pots with a stylish jar design reminiscent of a luxury beauty product, which comes with the added benefit of preserving freshness and reducing dispersion of taste and temperature.
Best dairy packaging design
Among other fashion-forward and sleek designs in the category are Unilever Russia’s sophisticated Cart D’Or Gelato packaging designed by Mildberry, using a premium colour palette, photographic images and expressive fonts; Noosa Yogurt’s transparent shallow tubs show the fruit purée inside, which together with the bold and black lid, super-bright colours and hand-drawn illustrations bring the flavours to life; Mengniu’s youthful and creative Suansuanru packaging features cartoon-style drawings of cityscapes while Nanyang Polytechnic’s Glutibery in a transparent glass bottle showcase the violet dairy drink, its wavy curves reflecting creaminess and the rice crop images highlighting the ingredients’ goodness.
FrieslandCampina has refreshed its packaging with Project Reshape, introducing an asymmetric bottle with stronger looking graphics for Yazoo, which also includes a leak-proof cap. The new bottle provides environmental benefits, being made of 20% recycled materials, eliminating the need for an aluminium foil lid and the need to separate the sleeve from bottle while recycling – so saving 2 tonnes of waste per year.
Viribus Unitis’ glass packaging stands out with its nostalgic style, capturing family values with the drawing of a small boy feeding a lamb, while Stew Leonards from Little Big Brands has revitalised its range with a modern interpretation while still maintaining the authenticity of the long-established brand.
Another rebranding came from Danzeisen Dairy, with premium, signature glass bottles that feature a clean, simple cow logo printed directly onto the bottle. The design aims to reflect the use of locally sourced milk and ensure that the bottles can be reused.
Finally, the range of packaging in dairy for children showcases a number of engaging, fun designs created to increase children’s interest in healthy dairy products. Chobani has introduced BPA-free pouches for babies of six months and up, featuring iconic Disney characters and providing ultimate freshness, taste and resealable convenience for lunch boxes, while Kemps’ new bottle takes the fun factor of flavoured milk to a whole new level with its creative cow shape and unique root beer float flavour.
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