“With the diversity of products and initiatives developed by our industry, the InterBev Beverage Innovation Awards programme will celebrate the innovation for which our industry is known,” said ABA president and CEO, Susan K Neely. “Launching these awards with FoodBev Media was a logical step to further ensure that InterBev provides a unique and engaging environment where our industry can gather for two out of every 730 days.”
“This awards programme will shine a spotlight on American bottled water and other beverage companies and how they continue to demonstrate a clear commitment to their consumers by substantially expanding the choice of beverages available in the marketplace, as well as exhibiting leadership on important social issues,” said IBWA president and CEO, Joseph K Doss.
“FoodBev Media is honoured to have the opportunity to work with ABA and IBWA to create the InterBev Beverage Innovation Awards,” added FoodBev Media chairman, Richard Hall. “These awards are designed to provide a unique snapshot of excellence and innovation in the American beverage industry and are sure to become America’s premier beverage awards.”
FoodBev Media has a proven track record of creating major global awards programmes that recognise the work of the international food and beverage industries, including:
“The 20 categories in the InterBev Beverage Innovation Awards are designed to seek out new ideas and best practise in every sector of the American beverage industry,” said FoodBev Media group editorial director, Bill Bruce. “From beverages, through ingredients and packaging, to initiatives in sustainability, health, wellness, hydration and consumer marketing, the awards programme is expected to attract hundreds of entries from companies large and small.”
A panel of judges will review the submissions in Orlando, Florida, prior to InterBev. InterBev Beverage Innovation Awards finalists will be announced and winners presented at the InterBev Beverage Innovation Awards Gala Dinner during InterBev 2010 on 23 September.
The awards programme is expected to attract hundreds of entries from companies large and small, and is open to products, campaigns and initiatives introduced or reintroduced to North American or Latin American markets no earlier than 1 June 2009. Entries will close on 1 September.
Click here for more information on the InterBev Beverage Innovation Awards, or to download an entry form.
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