“The acquisition of Bossa Nova further accelerates our commitment to offer consumers more wholesome beverage choices,” said Billy Cyr, Beverages Holdings’ president and CEO. “We believe that combining our capabilities with the talented team who created Bossa Nova from scratch will further ignite the growth of this exciting, great-tasting brand.”
“This opportunity strengthens Bossa Nova’s ability to deliver its innovative superfruit beverages to more people by leveraging Beverages Holdings’ core competencies of branding, innovation and winning in-store,” said Alton Johnson, Bossa Nova CEO. “We’ll be positioned to take advantage of our new partner’s world-class supply chain to vertically produce and distribute our superfruit beverages with the highest possible quality.”
Bossa Nova will continue to be run by Alton Johnson and his management team from their LA offices.
Bossa Nova’s product line includes the original acai juice, as well as acai juice with blueberry, raspberry, mango or passionfruit; mangosteen juice with passionfruit or dragonfruit; acerola juice with mango or red peach; and goji berry juice with tart cherry.
Source: Bossa Nova
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