Bevolution Group, the manufacturer of shelf-stable and frozen foodservice beverages, has debuted a new brand offering for this autumn.
Refrasia’s signature portfolio is made up of six categories, including juice products, lemonades, teas, sports and energy drinks, enhanced waters, and thickened water. Three of the categories – lemonades, teas, and enhanced waters – will launch within the next 90 days, the company said, with the others following in early 2017.
The brand’s initial product offering will include Refrasia lemonades, made using lemon juice concentrate from 100% natural fruit, sourced from lemon groves in the foothills of northwestern Argentina. A zesty note is added using cold-pressed lemon oil essence for a refreshing and uplifting aroma reminiscent of freshly squeezed, homemade lemonade. The range of variants will include traditional, raspberry, strawberry and sugar-free.
It will also launch caffeine-free Refrasia teas, featuring a concentrate exclusive to Bevolution Group – a unique blend of choice-cut black tea from India and Sri Lanka. The improved formulas yield cleaner, more on-trend products that free from artificial caramel colouring, the company claimed. The manufacturing process ensures that every serve maintains a perfect clarity and flavour, even over an extended time. With sweet, unsweetened and sugar-free versions, the range of flavours will include peach, raspberry, white with pomegranate, and green tea with honey and ginseng.
And the third product to be launched during the next three months will be Refrasia enhanced waters, which reflect new trends in hydration and meet increasingly demanding consumer expectations of benefits such as flavour and vitamins from bottled water products. The new Refrasia enhanced water line will give consumers a vitamin boost and provide “big flavour” from combinations such as coconut-pineapple, watermelon, tropical mango, strawberry-kiwi, and raspberry-apple.
In all, the brand announcement is the latest from Bevolution Group, which formed in late 2015 when Juice Tyme, Lemon-X, and Tropics Mixology combined to form a new player in foodservice beverages.
“We are excited to share the Refrasia announcement with our customers,” said Bevolution Group’s chief executive officer, Sam Lteif. “Since integration, Bevolution Group has been working diligently to honour the legacy of the Juice Tyme and Lemon-X product portfolios while also designing beverage solutions that meet the needs of the next generation. Refrasia easily achieves these dual objectives in a manner that we are proud.”
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