Dairy Farmers of Canada (DFC) wants Canadians to taste the difference between ice cream made from 100% Canadian milk and frozen desserts.
In the last three years, DFC has been warning consumers to beware of frozen desserts trying to pass as real ice cream, and encouraging them to look for the 100% Canadian Milk symbol on the packaging of real ice cream. This summer, Canadians will get the chance to try real ice cream first-hand.
During weekends from June 23 to July 15, friendly ice cream ambassadors equipped with retro ice cream tricycle carts will hand out samples of real ice cream in six major Canadian cities, including Halifax, Toronto, Montreal, Ottawa, Calgary, and Vancouver.
Many of the products for sale in the ice cream aisle in grocery stores are 'frozen desserts' that are often made with edible oil products and don't contain the nutrients naturally found in milk.
To find the real deal, Canadians are encouraged to visit realicecream.ca. On the site, they can find out which ice cream is made from 100% Canadian milk.
DFC wants consumers to take the time to read the nutrition facts on the label and look for the 100% Canadian Milk symbol. If it doesn't say ice cream on the package, it's not ice cream.
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