BIFDAs judging panel announced
The judging panel for the Beverage Innovation Functional Drinks Awards has been finalised and includes an expert panel of specialists from beverage industry and beyond.
Celebrating the spirit of innovation in the functional drinks industry since 1 January 2011, the Beverage Innovation Functional Drinks Awards celebrates excellence and creativity across the international beverage industry.
Entries close on 24 February and finalists and winners will be announced at a special gala dinner during the InnoBev Global Beverages Congress on 20 March 2012 in London, UK.
The judging panel
Kate Waddell – insight and innovation director, Dragon Rouge
Prof Dr Fred Brouns – professor of health food innovation at Maastricht University
Dean Bellefleur – independent packaging consultant
Ian Sterritt – innovation deployment specialist
Steve Galloway – independent management consultant
Sam Rowe – communications manager, UNESDA
Claire Phoenix – managing editor, Beverage Innovation
Rebecca Prescott – editor, Functional Food & Drink
Chairman of the judges – Bill Bruce, group editorial director, FoodBev Media.
See more information about the judges in this special gallery.
Drinks
- Best alertness drink
- Best beauty drink
- Best bone health drink
- Best children’s functional drink
- Best digestive health drink
- Best energy drink
- Best energy shot
- Best heart health drink
- Best immunity defence drink
- Best natural functional drink
- Best protein drink
- Best recovery drink
- Best relaxation drink
- Best sports/ fitness drink
- Best weight management drink
- Best wellness or relaxation shot
Packaging
- Best closure for functional drinks
- Best functional drink label
- Best packaging for functional drinks
Business
- Best established functional drink brand or business
- Best new functional drink brand or business
Marketing
- Best functional drink advertising campaign
- Best functional drink consumer campaign
Ingredients
- Best natural ingredient for functional drinks
- Best new functional ingredient concept
You can read more about each category here.
“The pace of change is so fast in the functional drinks arena and following the success of last year’s Beverage Innovation Functional Drinks Awards, we are looking forward to seeing what’s changed, which trends have translated into success in the marketplace and which niches have caught consumers’ imagination,” said FoodBev Media group editorial director Bill Bruce, who will chair the judging panel.
“It is the successful creation of more and more specific niche categories that makes this sector so intriguing, with major established producers seeing a genuine challenge from energetic entrepreneurs. Consumer understanding and acceptance of functional benefits keeps pace with scientific innovation through social media and smarter marketing. We are looking forward to revealing the finalists and winners at the InnoBev Global Beverages Congress in London in March. See you there.”
Enter the Beverage Innovation Functional Drinks Awards here
See more information about the judges in this special gallery.
- If you enjoyed this article, you may also like this: 8th InnoBev Global Beverages Congress
| |
