It doesn’t come much bigger than this. The problem. And the analysis.
The problem is so huge, there aren’t enough clichés to go round it. According to The Economist magazine on 22nd November:
The analysis was undertaken by McKinsey Global Institute in an effort to understand which of 44 policy measures are most cost-effective.
The 5 most effective were:
Apparently, “leaving it to individuals to slim down through dieting and exercise without any such help, MGI concludes, consistently fails.”
Richard Hall is chairman of Zenith International. This is a personal blog and views expressed are his own.
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