Established in 1937, Big Red is best known for its Big Red Vanilla Float, Big Blue and its signature Big Red.
According to reports, Xyience, a zero-calorie energy drink, will end its sponsorship deal with Las Vegas-based Utimate Fighting Championship. Xyience had featured an energy drink can with the picture of UFC superstar Ronda Rousey on it.
The sale’s financial details have not been disclosed.
Source: Las Vegas Review Journal
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