Kefir brand Bio-tiful Dairy has announced a new listing with health retailer Boots.
Bio-tiful’s kefir and two kefir smoothies are now available at selected Boots stores across the UK, with a recommended retail price of £1.99 for a 250ml bottle. The brand described its latest listing as ‘an exciting next step for the category leader’.
Bio-tiful’s premium cultured milk drinks tap into the growing fermentation trend, with kefir leading the category due to an increased awareness of the product and its health and wellness benefits. The drink is made with high-quality cow’s milk and authentic live kefir cultures, and has a refreshing taste with silky, smooth texture.
Boots has listed three of Bio-tiful’s range – organic kefir, honey and mint kefir smoothie, and morello cherry kefir smoothie.
Natasha Bowes, founder of Bio-tiful Dairy, commented: “With the sugar tax law coming into place in 2018, it is important for operators to stock healthy and high-quality products. Our delicious kefir is one of the top ‘natural successes’ in the current market for digestive health. The products meet consumer demand for options that are high in protein and naturally low in sugar and lactose, which today’s customers often seek out in healthier drinks”.
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