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Bionade sports approval by Olympic association
The Deutscher Olympischer Sportbund (DOSB, German Olympic Sports Confederation) has officially recommended Bionade, a popular German organic soft drink.
**The Deutscher Olympischer Sportbund (DOSB, German Olympic Sports Confederation) has officially recommended Bionade, a popular German organic soft drink.
**The endorsement means that Bionade will be featuring the DOSB logo on the labels of its soft drink to show the Confederation’s support.
According to DOSB, the organic beverage is particularly useful for those engaged in sports activities. Bionade is created by the fermentation of water and malt, is alcohol-free and contains high levels of calcium and magnesium. These are valuable minerals and nutrients important to health-conscious consumers, and in particular for sportspeople who require assistance with speedy recoveries.
DOSB General Manager Michael Vesper commented on the new partnership, saying he was pleased to have found such a compelling partner who was so committed to the philosophy of sport.
Angelika Kuhnert, Marketing Chief of Bionade, said: “We are pleased and proud of the fact that the DOSB has confidence in our product.”
Bionade has also been sponsoring and promoting Germany’s school youth Olympics initiative, as part of its corporate social responsibility scheme.
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