News Published on 2 Jul, 2009
Bisleri plans to set up new bottling plants
Filed by Shaun Weston
Bisleri International plans to set up 25 new bottling plants across India, and aims to achieve a 40% growth rate in the current financial year, according to the company.
Ramesh Chauhan
“In view of growing consumer needs across India, we’re setting up 25 new bottling plants,” said Ramesh Chauhan, Bisleri chairman and MD. “We’re also targeting a 40% growth rate this year.”
The company has 52 bottling plants across India, which includes plants at Delhi, UP, Jaipur, Mumbai, Goa, Bangalore, Chennai and Rudrapur. It proposes to double the manufacturing capacity of its existing units in Nagpur and Mumbai.
Bisleri has a 60% market share in the mineral bottle segment, and is eyeing a 40% growth rate this year. The company has registered a rise of 36% in full-year 2009.
Other developments
Bisleri is also planning to launch its flavoured water in October 2009. Its foray into this segment is part of the company’s plans to increase its product portfolio in the water and beverages segment. The company has already launched Bisleri Fizzy soda and Bisleri Mountain mineral water, which have been well received in the market.
It is also establishing dedicated channels for its 20-litre jars to ensure that every household gets service at its doorsteps. Given the unavailability of clean drinking water, increase in water contamination and increasing health awareness among consumers, the mineral water segment has grown.
The company has also expanded its distribution network to meet the increasing retail and consumer demands. On a national level, there are 2,000 trucks-on-call for Bisleri, while the number of trucks averages 300 and 250 in the Mumbai and Delhi markets. Maharashtra contributes 30% of the company’s total sales.
Source: Business Standard