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BITC names Unilever ‘company of the year’
Unilever has been awarded the top position in Business in the Community’s (BITC’s) thirteenth Awards for Excellence, winning the title ‘Company of the Year 2010’ for its work enhancing the social, environmental and economic impact of its brands at every stage of the product lifecycle.
According the UK based Business in the Community organization, Unilever’s vision is to double the size of the company while reducing its overall impact on the environment. Since 2005 the company has systematically integrated sustainability into its brand innovation and product development taking responsibility for its brand imprint at every stage of its products’ lifecycles, including after its products have left the shops. For example 15% of tea now comes from certified sustainable sources.
Philip Green, Chief Executive of United Utilities, Company of the Year 2009, said: “Unilever is an outstanding example to others and a worthy winner of the title Company of the Year 2010. I am proud to hand on the responsibility of this prestigious award to a company that can demonstrate a long-standing commitment to responsible business. Unilever is a significant global market leader, with influence extending well beyond that.
“What is really impressive is how Unilever has realistically appraised the impact of its products across the whole life cycle and built sustainability into product design. Through this it can change consumer behaviour as well as find innovative ways to improve the impact of products for its customers and our planet. “Unilever is showing us all that business success goes hand in hand with responsible leadership.”
Source: Business in the Community
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