Bloom Gin & Rose Lemonade joins Bloom Gin & Tonic, which was launched in 2012 with considerable success in the on- and off-trade.
Bloom Gin owner Quintessential Brands worked closely with premium soft drink producer Fentiman’s to create the new variety, mixed with Fentiman’s bestselling Rose Lemonade.
The rose lemonade is made with real lemon juice and 100% natural, pure rose otto oil from the Rose Valley in Bulgaria.
“Due to the encouraging sales of Bloom Gin & Fentiman’s Tonic, we were delighted to be working with Fentiman’s again to launch this unusual, yet highly appealing variety,” said international brand manager for Bloom Gin, Kate Harrison. “We have found that our delicate and floral gin appeals to female drinkers and feel sure that this new variety will be a popular purchase for summer picnics, parties or just keeping in the fridge at home.”
RRP is £3 at Waitrose.
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