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Bodyarmor Superdrink launches East Coast distribution
Bodyarmor Superdrink launches its partnership with Big Geyser, one of New York’s independent non-alcoholic beverage distributors to exclusively serve the five boroughs of New York City.
Big Geyser, founded in 1986, as the first eastern distributor of Crystal Geyser Water, is a distributors of premium non-alcoholic beverages and snacks.
Bodyarmor Superdrink is honoured to be represented by Big Geyser, a recognised brand-builder of leading non-alcoholic beverages. Big Geyser distributes brands from beverage manufacturers including the Coca-Cola Company, Dr Pepper Snapple Group and Nestle.
John Kenneally, Executive vice president of Bodyarmor Superdrink, said: “We could not have partnered with a better distributor in the New York market. Big Geyser will play a vital role in placing Bodyarmor Superdrink on retail store shelves with their accessibility to advance retail chain authorisations, execution of retail activation programmes, and attention to merchandising detail.”
While the pre-release of Bodyarmor in Westchester County and Long Island has already exceeded expectations with 1,500 new accounts including key retail chains in just 30 days, the recent launch in New York City gained over 2000 accounts in a single week.
Source: Drink Bodyarmor
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