All eight varieties – raspberries, blueberries, blackcurrants, blackberries, cranberries, red currants, red fruits and cherries – are packed in RPC’s 1-litre Classic jars with new labels that make the fruit the focal point.
The jars feature a PP/EVOH/PP construction to provide effective product protection against oxygen ingress and give an ambient shelf life of up to 18 months, while at the same time conserving the taste, aroma and qualities of the fruit.
The packaging preserves all the organoleptic qualities of the products and can reproduce the flavours of the fruit.
The contact clear surface helps to maximise the on-shelf appeal of the carefully selected, colourful fruits. This is complemented by the label design, featuring a new logo that ensures high visibility of the products and emphasises their quality and freshness.
The jars feature a wide mouth for easy spooning and pouring, with a 80mm closure supplied by RPC Halstead.
“We wanted a packaging solution that conveyed our heritage and expertise while creating a distinctive individual identity for our red fruits,” said Pierre Rasse, marketing director at Borde. “As part of this, the packs had to be attractive, practical and ensure the high quality of the fruits was protected and maintained.”
© FoodBev Media Ltd 2024