The beverages industry find themselves under attack once again, according to The Paragon Report.
After seeing government anti-obesity campaigns ban the sale of soda in schools, groups are now focusing on bottled water as their next target.
Packaged-water is a $22bn dollar industry in the US. The Paragon Report examines investing opportunities in the beverages industry and provides equity research on a number of companies.
According to the Ecologist, over 90 universities across the US have either banned or plan to ban bottled water on their campuses. Brown University, which once sold 320,000,000 bottles of water, banned sales in dining halls in 2010. Bottled water has even been banned in places like Grand Canyon National Park.
Chris Hogan, International Bottled Water Association (IBWA) vice president of communications, said in a statement: "Ban on the sale of bottled water on college campuses restricts freedom of choice for students to choose one of the healthiest beverages available in vending machines."
Hogan added, "Removing the students' freedom to choose packaged water is a serious issue. Telling students that they can or cannot buy bottled water is a step backwards, especially with the growing rates of obesity and diabetes in the US."
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- Beverage > Water
- Distribution > Retail
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- Foodservice > Vending