Bottlegreen launches Classic Variety Cordials

Bottlegreen is capitalising on the current demand by consumers for ethically minded, quality British produce by creating a new drinks range, Classic Variety Cordials.

Available flavours are Williams Pear & Elderflower, Blackberry & Russet Apple, and Cox's Apple & Plum.

Simon Speers, MD of Bottlegreen, said: "Given the current economic climate, it's even more important that manufacturers invest in NPD that taps into as many key food and drink trends as possible.

"Over the past several years, there has been an increasing movement towards traditional and historical British flavours and dishes. We felt, as the leading adult cordial producer within the soft drinks market, and as a company that has strong British roots, we were in a great position to respond to this demand by producing a range of classic cordial varieties that championed the best of British."

As with all Bottlegreen drinks, the new range contains no artificial colours, flavours or sweeteners, and will be priced at £2.49 (RRP) for a 350ml bottle.

Bottlegreen will support the launch with a full programme of advertising and PR within the consumer and trade media, as well as a calendar of sampling activities within key consumer shows such as the BBC Good Food Show and Taste of London.

Source: Storm