Boursin Sandwich & Creation, in a convenient 500g pack, is softer and more spreadable than standard Boursin but has the classic garlic and fine herbs flavour.
Described on the resealable lid as ‘format professionnel’ it can be used in sandwich shops and delicatessens as well as in the homes of Boursin fans. It will apparently make around 20 rounds of club sandwiches or 25 baguette fillings.
With 11 million consumers worldwide and as a brand with 97% brand recognition, this is a sound departure for the brand.
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