Brazilian juice manufacturer Ebba has launched a new range of fruit nectars with real fruit pieces as part of its Maguary brand.
The nectars are available in peach, pineapple, apple and mango varieties with a drinking straw that can be used to consume the beverages straight from the carton. The straws have an extra wide diameter to allow the fruit pieces to pass through it. The products, available in major markets and supermarkets throughout Brazil, are rich in vitamins, making them a healthy alternative to other snack offerings.
An innovation for the South American market, they are packaged in 200ml CombiblocMini carton packs from SIG Combibloc and have been made possible by its Drinksplus technology. With Drinksplus, beverages with up to ten per cent natural particulate content can be processed and aseptically filled in carton packs, using standard beverage filling machines from SIG Combibloc.
Maguary is one of the largest juice drink brands in Brazil. The brand has been around for more than 60 years, and is Brazil’s market leader in the juice concentrates and not-from-concentrate juices segments.
Ebba commercial director Fábio Levalessi said: “People have a totally new drinking experience when they try the nectars of the new Maguary Pedaços product range. With every sip, consumers experience the unusual texture of the drinks. Real fruit pieces give them a particularly intense flavour.”
SIG Combibloc Americas head of marketing Luciana Galvão said: “Beverages with perceptible bits are attracting attention right around the world. With the Drinksplus technology, beverage manufacturers are able to quickly and flexibly add healthy extras such as pieces of fruit and vegetables, coconut flakes or cereal grains to their beverages – matched perfectly to the tastes of modern consumers. These days, people want to eat a healthy and balanced diet, but they’re also looking for new taste experiences, moments of pure enjoyment and unusual textures. So beverage concepts with perceptible extras really tickle consumers’ tastebuds.”
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