News Published on 18 Jun, 2009
Breakdancing babies star in latest Evian campaign
A breakdancing baby, along with an infant doing the ‘moonwalk’, are scenes from a couple of amusing viral videos created as part of Evian’s latest advertising campaign. The videos are being offered as a sneak peek of the latest ‘Live Young’ communication platform from Evian.
The ‘Live Young’ tagline for Evian has been running for many years in different ads, but this is the most emphasis that the company has placed on it. The marketing campaign will begin with internet-based activities centred on a new brand website, but is expected to widen in scope to incorporate other media at a later stage.
The brand’s creative team seems to have been inspired by the The Dancing Baby 3D-rendered animation, which became one of the earliest examples of a viral phenomenon in 1996 after first being circulated via email, then being distributed widely over the internet and later featuring in the Ally McBeal TV series. Danone must be hoping for similar success with its inspired interpretation.
Source: Evian