BrewDog's new beer aims to undermine 'shallow sponsorship'
Scottish craft brewery BrewDog has unveiled a limited edition beer it hopes will 'undermine global sponsorship deals' for the London 2012 Olympic Games.
The beer is called Never Mind the Anabolics and is, according to BrewDog, designed to 'unmask the corporate beast’ of the world’s biggest sporting event and highlight the shallow nature of sponsorship.
It contains creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids, all of which are banned for professional athletes.
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