Austin, Texas-based Brewed Cold Experts has launched Strother’s Brewed Cold Coffee Juice.
Available in four flavours and packaged in 16oz glass bottles, the ready to drink products’ recipes are made up of Fairtrade-certified cold brewed coffee extract, juiced whole blueberries, and cane sugar. The range is all natural, non-carbonated, non-dairy, and non-GMO.
In 1964, Toddy Simpson developed the first cold-brewed coffee brewing system and his son, Strother, and partner, Brett Holmes, helped spark the cold-brewed coffee revolution. Since then, the cold-brewed process has become the coffee house standard for fashioning signature iced coffee drinks.
In 2009, the beverage development group was acquired by one of the world’s largest coffee bean roasters and tea leaf blenders. In 2010, the brewing equipment group was acquired by a private group based in Fort Collins, Colorado. No longer affiliated with either company, in 2015, the partners decided to get the original team back together.
Along with Deepak Bajaj and Brad Miller, they formed an Austin, Texas-based joint venture, and introduced their own cold-brewed coffee concoctions – ready-to-drink Coffee Juice, and Strother’s Brewed Cold, a triple strength cold brewed coffee extract.
The team also formed a new venture to develop and produce coffee, tea, and botanical beverages and ingredient flavourings for third-party brands.
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