Brewers operating in emerging markets are set to benefit most, although developments in the mobile payments sector will also have a positive impact for brewers in all markets globally.
As emerging market economies continue to expand, so their consumption of fast moving consumer goods (FMCGs) will increase exponentially. This rapid expansion is especially true in the brewing industry, where markets such as Africa will double their consumption of beer over the next five years.
As the new report shows, international brewers are now actively targeting these markets for revenue growth at the expense of more mature home markets.
“There has never been a more opportune time to make efficient payments in the corporate supply chain system than now,” said Sanjiv Purushotham, senior business leader, business expansion, MasterCard Middle East Africa
The report notes that mobile payments offer a significant opportunity to reduce the costs associated with cash by up to 20% of nominal cash purchases and sales.
In an increasingly competitive environment, implementing mobile payments will not only reduce brewers direct costs with cash handling, but will also reduce indirect costs by improving inefficient manual payment and collection processes.
The original report can be found on the Mobile Money Website.
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