News
Brisk Iced Tea earns billion dollar brand status
PepsiCo has confirmed that Brisk Iced Tea has seized the timing of the surging ready-to-drink iced tea category to double its volume in just two years and reach more than $1bn in annual retail sales in 2011.
Brisk Iced Tea, which is part of the Pepsi Lipton Tea Partnership, joins fellow beverage brands Diet Mountain Dew and Starbucks, which also passed the $1bn mark in 2011. This brings PepsiCo’s portfolio of billion-dollar food and beverage brands to 22.
“Creativity and authenticity are central to all that we do at Brisk,” said Mary Barnard, vice president, Pepsi Lipton Tea Partnership. “These core values have driven innovative marketing programs that have allowed us to share inventive content with our growing community.”
Source: PepsiCo
- If you enjoyed this article, you may also like this: PepsiCo adds to its portfolio of billion dollar brands
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.