A British start-up will look to capitalise on the country’s quark revival, after launching a new range of snack pots for UK retail.
Nutrii’s new range of quark is available in plain, raspberry, and mango and passionfruit flavours. With a debut retail listing in 300 Sainsbury’s stores across the UK, the brand said it would showcase the nutritional profile of quark – including 20g of protein in each tub and less than 8g of sugar.
The variety of soft cheese, which has a mild enough flavour to be used for both sweet and savoury products, has experienced a dramatic upturn in popularity in the last year. Nutrii’s launch follows the release of several similar products from brands such as Graham’s, Arla and Fuel10K.
The quark is packaged in 180g tubs, with contemporary branding that will aim to appeal to an active and health-conscious audience.
The brand is the brainchild of Lithuanian Akvile Marciukaityte and Finn Juhani Meurman, who now live in London, and who both grew up with quark as an everyday food item. Made with curdled milk, it is particularly common in northern Europe but has only recently returned to fashion in the UK.
Meurman and Marciukaityte were keen to balance quark’s nutritional credentials with the flavour and creaminess that consumers crave from dairy.
They explained: “By using milk from only non-intensive Dorset farms, which uphold strict environmental policies, we have ensured our quark has a rich creamy texture and there’s not a single artificial colour, flavour or preservative in sight. Three flavours ensure there’s something to please everyone’s taste and give quark an extra versatility.”
The pots can be enjoyed as a breakfast or post-workout snack, and can be topped with fruit or granola for a fuller treat.
The range is available in 300 Sainsbury’s stores across the UK with a recommended retail price of £1.15 per tub.
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