The move will be communicated via the addition of the ‘stevia extract’ logo to the front of the pack. The brand will also be supported by marketing activity later this year to ensure it remains top-of-mind with consumers.
Britvic will use purified stevia extract alongside the range of other existing sweeteners in its portfolio to give consumers options that balance health, hydration and enjoyment.
The Drench Juicy Spring Water range comes in a 440ml PET bottle and includes Orange & Passionfruit, Cranberry & Raspberry and Blackcurrant & Apple variants.
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