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Britvic launches ExSellence training programme
Britvic has announced a new customer training programme as part of an £11m investment in the on-trade for 2010.
The ExSellence initiative will provide licensees with selling tips to drive additional profits, as well as in-depth product knowledge.
The modular programme is based around the key principles that drive incremental soft drinks sales, delivered by Britvic experts. These include:
- Unavoidable visibility – Prompting purchase through display and merchandising.
- Maximise the spend – Driving customers to spend more or buy more often every visit.
- Exploiting occasions – Linking to specific occasions when licensees can sell more soft drinks.
- Compellingly served – Deliver a serve experience to add value and excitement to the product offer.
- Engaging experience – Making soft drinks a more enjoyable experience.
Paul Linthwaite, business unit director, said: “Britvic has always put investment and innovation at the centre of its on-trade plans. Now we’ll help our customers do the same. With soft drinks performing well in pubs and bars as consumer tastes change, Britvic’s ExSellence programme will help licensees make the most of this opportunity and is an important part of our investment programme to support the on trade.”
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