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Britvic launches Robinsons Double Concentrate TV campaign
UK based Britvic is putting Robinsons Double Concentrate on TV to make consumers aware of the value the new squash format offers and drive sales for retailers.
The £4m TV campaign has been directed by BAFTA award-winning director Shane Meadows and will communicate that Robinsons Double Concentrate gives consumers ‘a lot from a drop’.
The campaign consists of one 60 second and two 30 second adverts that emphasise the value the range offers.
Debbie Eddy, Robinsons brand controller, Britvic, commented: “Both our customers and consumers have responded extremely positively to us bringing the first branded double concentrate squash to the market. Consumers continue to look for value for money when doing their weekly shop, and this TV campaign is all about demonstrating that the nation’s favourite squash brand is now offering even better value.”
Source: Britvic Soft Drinks
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