Based on the premise that life is better when it’s mixed up, and linking in to the concept of taking two fruits and blending them together (as in J2O), Britvic’s latest advertising campaign take two scenes from recognised film genres and swaps the soundtracks to make each clip funnier.
Each film was made by taking two separate bits of film, effectively two polar opposite 15-second spots, and overlaying the sound from one onto the other. The footage, which looks like vintage film of different genres, is wrapped into three 30-second films that all use the strapline, ‘It’s metter to bix things up’.
George Cobb, J2O senior brand manager, said: “The new campaign will highlight J2O’s delicious blend of two fruits, and drive awareness and consideration, ensuring J2O is front of mind for both its light and heavy consumers. Ultimately, this will unlock new opportunities for retailers throughout the year, bringing the brand’s colourful character to life.”
The films were written by Bartle Bogle Hegarty executive creative director, Nick Gill, with contributions from legendary Gorgeous director, Chris Palmer. The director of photography is Academy Award-nominated and multiple award-winning Bruno Delbonnel.
According to Britvic Soft Drinks, in the UK, a bottle of J20 is drunk every seven seconds and is the No 1 packaged drink in the on-premise channel and No 1 adult drink in take-home.
Source: Britvic
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