News Published on 28 Jul
Bruce Willis Sobieski Vodka link helps PR campaign
Filed by Shaun Weston
Sobieski Vodka, a premium vodka in Poland, is making moves in the North American market with its ‘Truth in Vodka’ events over the coming months.
Sobieski will be honouring its Polish heritage and showcasing the brand’s authenticity alongside industry experts and vodka lovers.
A-list actor Bruce Willis will be hitting the road with Sobieski, spreading the ‘Truth in Vodka’ message, as the tour kicks off at the Fairmont Hotel in San Francisco. The next stop is the Hotel Roosevelt in Los Angeles. Sobieski will host additional events in Chicago, New York, Philadelphia and Toronto continuing into early 2011.
Bruce Willis is part-owner of the brand with 3.3% of its parent company’s stock, and stars in a series of ‘webisodes’ with Sobieski’s CEO, Krzysztof Trylinski, titled Bruce Has Ideas. The videos poke fun at the marketing tricks and trendiness of other vodka brands.
Chester Brandes, CEO of Imperial Brands, said: “We’re thrilled to showcase Sobieski around the US and Canada this year and to debut our new campaign with Bruce. These events spread the truth about our brand and bring us one step closer to reaching our goal of having Sobieski be the fastest vodka brand to reach sales of a million cases in the US in one calendar year.”
Source: Sobieski Vodka
- To submit editorial for consideration, contact the FoodBev.com editor or phone 01225 327869.
- If you are submitting potential editorial for publication, please mark clearly “for publication”.
Your comments (0)