Each of the new digital marketing tools has been designed to enhance the guest experience, the company said.
Burger King guests have the ability to provide feedback on their restaurant experience through the website with the new guest relations tool. Guests can now input their feedback or questions 24 hours a day, seven days a week.
Mobile websites, designed to complement the unified website, allow guests to further interact with the brand and access burgerking.com from their smartphones.
ll mobile websites share a unified look, but provide content specific to the region. As a result, consumers will see the same site, but the information pertaining to restaurant locations, hours of operation, promotions and more will be relevant to their area. Supplementing the integrated digital marketing strategy, the brand is looking to social media channels to support ongoing communication and conversations with guests.
Source: Burger King
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